![]() But, as the saying goes, you get what you pay for, which means SEMRush is a much more in-depth paid tool than Google Keyword Planner.īelow, we’ll dive into more depth about SEMRush’s comprehensive keyword tools. Note that, unlike Google Keyword Planner, SEMRush is a paid service. Since keywords are an important part of this process, SEMRush has a long list of tools and features that help users optimize their keyword planning. SEMRush is meant to be a comprehensive online marketing/SEO platform to help marketers plan all aspects related to their content creation and SEO optimization. It is important to note that SEMRush is far more than just a keyword planning tool. Tools for selecting keywords, forecasting keywords, and more.There are tools for creating a plan, editing, and forecasting data, targeting specific locations, and much more. There are plenty of tools for finding keywords related to your business or strategy based on actual Google search data. Google Keywords Planner is a suitable keyword research tool for use in much more than just Google Ad campaigns. To access the tool, you have to create a Google Ads account. The Google Keyword Planner is designed for use in Google Ads Campaigns and pushes you in that direction. Google Keyword Planner is a free tool to help you research keywords for content strategy, Google Ads campaigns, and more. Below, we will examine each in more detail. If you are not familiar with either keyword research tool, here is a brief outline. The Productsīefore we get started, let’s cover the basics. We will take a deep dive into each tool and show you why SEMRush is our top choice for keyword planning. Keywords are naturally incorporated into the content so that the content is returned in more online search results.įinding proper keywords often involves using online keyword tools, and we will be examining two popular tools in this article – SEMRush vs Google keyword planner. For those regularly engaged with SEO, the importance of keywords goes without saying.
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